It’s that time of year again! Brewbound Live is back in Los Angeles and we’re excited to announce we’ll be speaking on a panel live on day 1 of the conference alongside leaders from Garage Beer & Juneshine Brands. 

Rupee Beer co-founder Van Sharma will explain how the U.S.-made, Indian beer brand has tapped into Indian cuisine’s cultural moment, while also expanding into the non-alcoholic (NA) beer market with a first-of-its-kind Indian NA beer.

Relevance with drinkers is tougher than ever in the fragmented bev-alc industry. However, several brands are breaking through with consumers in 2025 through clever marketing, celebrity partnerships and differentiated products. 

Expect candid insights on channel strategy, community-building and what actually moves the needle in today’s beer and beyond-alc landscape.