Indian food has become one of the fastest-growing segments of the ethnic food scene in recent years. More people from around the globe have had some sort of exposure to the cuisine known for its diverse range of ingredients, tongue-tickling flavors, health benefits, and levels of spiciness.

A big thank-you to the 600 industry judges around the world for voting Rupee Best Global Can Design at The Craft Beer Marketing Awards, aka ‘The Crushies’. 

Our can displays eleven of India’s official languages and retells the story of how the Rupee, the official currency of eight countries around the world came to be. “Historically glass bottles have always been the preferred way to consume Indian beer. Rupee changed that and has made the can cool for a new audience of global craft beer drinkers”

The Crushies encompass a diverse range of categories designed to recognize the pinnacle of craft beverage marketing and the brilliant teams and individuals who create them. CBMAS enlist a distinguished panel of Judges, composed of industry leaders and experts from the realms of beer, beverage, marketing, design, and hailing from across the globe. These discerning Judges use our state-of-the-art electronic scorecard to meticulously evaluate each entry against a rigid, pre-defined set of Judging criteria. The coveted Crushie Awards are bestowed upon entries that secure the highest-total-point scores within their respective categories.